Formulation of SEO strategy

Titan Web is a digital marketing company that has been able to bring its clients to the top ranks of Google with the right SEO strategy. We can also help customers reach their business goals by developing a proper SEO strategy.

Call to request SEO strategy formulation.

What is SEO strategy?

In our opinion, SEO strategy has several parts. But from the general point of view, SEO strategy focuses more on the topic of the site. What is the general topic of the site and what content and actions we implement to get results comes back to the SEO strategy.

One of the most specialized parts of SEO is the implementation of these topics.

Building a sustainable SEO website with the right SEO strategy

We have said many times that just having a website does not involve anything but cost. It is important to get income from the site. The most important method of generating income through the site is SEO. Both durable and economical!

Developing a tree-based SEO strategy from top to bottom requires new and old experiences. Using these experiences, our SEO strategy team can implement the best strategy for you.

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What does SEO strategy include?

We said above that most SEO companies see the strategy as focusing more on content. In addition to the content strategy, we implement other things including the following.

Create communication and interaction

The strategy of how to produce content that leads to the creation of communication and interaction with the user

Create communication

Check user behavior

By checking the behavior of users on the site with tools like Hotjar, we can check on each page. Which places on the page have the most clicks is possible with this tool.

user behavior

UX ,UI

User experience and user interface are two important categories of SEO strategy. How do you make the site coherent and a unit of design so that it ultimately leads to the achievement of the goal

UX ,UI

Marketing STP

Segmentation, targeting and correct positioning of the business we have and implementing an SEO strategy based on this criterion can help content marketing.

Marketing STP

Basic linking

Content production is very important along with basic and relevant link building. Some SEO practitioners link to each other without considering the relevance and meaning of the pages, which we do not do.

Basic linking

Use of the blog

It is difficult to find the right keyword other than a blog. One of the most important pages that no SEO company cares about. By choosing the right keyword for the blog, we have the possibility of new entries.

blog

Optimizing the content of pages

We do not mean to optimize pages from a technical point of view. The meaning is to write in an optimal way so that the user does not get bored!

Optimizing the content

Daily news coverage strategy

In any field you work in, you can cover news related to you. But many do not do this.

Use of daily news in SEO

SEO strategy segmentation

If we segment the SEO strategy, we reach the following two categories.

Internal SEO strategy

It is important to maintain consistency in content production and site position. The disjointedness of the information and their irrelevance not only annoys the audience, but it is also not pleasant for Google.

Internal SEO strategy

External SEO strategy

In backlink building, we believe that consistency is not interesting. (sorry, we won't explain more than that here) but our techniques in this fascinating section are applicable to your projects.

External SEO strategy

Developing an SEO strategy in line with your marketing activities and sales funnel

Architecture of pages, landings, articles and products

Each page has its own type of writing. The type of writing on landing pages is different from products. Also, there are less differences in the writings and pages.

Architecture of pages and landings

Using the search console

Using Search Console in developing a strategy after three months can help reduce your costs a lot. In most of the projects we have had. This issue has been able to help employers.

Using the search console

Attention to Google's updates and algorithms

With each Google update, the ranking and position of the word that we had improved if it was on the first page and stabilized if it was the first link. Because complying with Google's algorithms is on the agenda of our team.

The impact of Google updates on the site

Use strong hooks in the content

One of the most important points in developing an SEO strategy is to use strong hooks at the beginning of the content. With this method, you bring the audience with you to a great extent.

hooks

Reduction of bonus rate

Bonus rate or the user's departure from the site was one of the negative points that Google used to pay attention to. But now he has abandoned this point to some extent. Of course, ignoring it depends on the things you can read on its page.

bonus rate

Analyze your competitors and implement the correct SEO strategy

Keeping an eye on competitors is one of the important points that if you neglect it, you may suffer irreparable losses

Competitor analysis in SEO strategy

The most important factors in the SEO strategy of the site

Check the current SEO performance of your site

Checking the site that has already been active is done in the first stage of the work so that the appropriate strategy can be arranged based on it.

Developing an SEO strategy based on your type of business

In the second step, the business you have will be examined. What audience and competitors you have is also done at this stage.

Determination of KPI

The key performance index or KPI helps to determine the goals and work towards achieving these goals.

Correct use of long tails and long words

Losing the long tails means losing a wide range of audiences who are dependent on your business in their own search way.

Cluster titles in SEO site

Using pillar cluster titles alongside long tails

Site content

We said above that consistency in the content of the site is very important, what content is on the site and what words will be checked.

Reporting strategy in SEO

Reporting has principles. Compliance with these principles and rules will help its impact on your site. From our point of view, the report must be on the first or second page of Google after publication, otherwise it has no effect. The reports made by Titan Web’s SEO team are all either on the first page or on the second page. Some of them are a Google link!

Scalability of SEO strategy

Scaling is mostly done in marketing. However, using specialized knowledge of digital marketing in all areas can be a complete package for dear employers.

Scalability means increasing sales revenue by adding minimal financial resources.